Meaningful performance
thoughtful design
Uper nutritious & totally delicious
Treats they will love
We strive to deliver the best products with the best service, and we want to become even better - because our job of making better products is never done. In true to Dutch style, we focus on quality and diversity, and this is what we do: developing healthy, tasty and responsible snacks for dogs and cats for today and tomorrow.
Learning, innovating, evolving
Protecting our pets
We love our pets. We love your pets. Your pet’s health, safety and well-being are our top priorities. We are committed to providing you with premium quality products that you can feel good about giving.
Big dreamers, passionate doers
Today and tomorrow
We are thinking in the present and future tense. Exploring and evolving to improve our products - from ingredients and packaging into the newest innovations. Being the best, means we always look for more innovative and sustainable solutions. This includes developing products that can be given every day, loved by pets everywhere.
We label what’s inside
Design to inspire and delight
We believe you have the right to know what is inside our products. In essence, everything you need to know and nothing you don’t. Packaging transparency allows you to make better choices for you and your pet family. Together with you we will continue learning, innovating and evolving to do just that.
